Our History

Pete and Rob in an airplane

In 2015, we embarked on a mission to explore the missing link between the world of analytics and business technology.

Jack representing white Whale at a conference

Since leaving the launchpad, our growing team built and deployed our own

AI platform

in early 2018, to enhance decision-making and reduce entropy for businesses.

Rob & Pete contemplating by a white board.

To this day, we’ve helped solve hundreds of problems and provided countless insights in a wide range of industries.

target

Our Mission:

We empower businesses to make data-driven decisions and master their domain using less time, space, and energy.

Our Values

Whatever we do, these are the principles that guide our decisions.

first principles
First Principles

By stripping away assumptions, we anchor our reasoning in first-principles, the intellectual bedrock of truths from which innovation can spring.

reducing entropy
Lower Entropy

In a world of increasing uncertainty and disorder, we strive for the opposite: simplicity, clarity, and efficiency. This principle guides us to continuously refine our solutions.

warning sign
Recovering Fast

In the non-linear path to success, what differentiates us is how we respond to adversity. It's not the fall that shapes us, but the swiftness of our rise.

team of people

Our Culture

We envision a future where the White Whale team and everyone in our orbit is empowered and inspired to push for human creativity and collaboration.

When you join White Whale, whether as a crew, an ally, or a client, you’re joining a team of astronauts on a critical mission to explore the world of data, uncover hidden insights and make previously impossible feats possible. Our team represents a crucible of high expectations, a place where only those with a resilient spirit and a relentless drive can thrive. We are not a refuge for the ordinary; we're a forge for the extraordinary.

Our culture is holistic, demanding expertise not just within professional confines but in the spectrum of life. We believe we are what we repeatedly do. Excellence, then, is not an act, but a habit.

We practise excellence as a habit not to seek recognition but because our standards demand it in our service to community. To serve is to acknowledge the interconnectedness of life. The strength we hold is best used not in the conquest of dominions, but in the elevation of others. Paradoxically, in servitude, we achieve our mastery. We become collaborators with the universe in the ongoing creation of our shared reality.

Sounds like you?

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